This article was authored by Stand Out Online Member Jen Bennett, Get Desky

Why Cold Pitching is Dead: Building Authentic Connections in the Digital Age

As a third-generation woman entrepreneur and mother of two, I've seen countless business trends come and go. But there's one "strategy" that needs to be permanently retired: cold pitching. Here's why.I remember when I first started in business, everyone pushed the idea that success meant aggressively pursuing leads through cold outreach. "It's just a numbers game," they said. But after helping over 5,000 clients generate leads and seeing the real impact of different strategies, I've learned that authentic connection always wins.

Here's the truth: Cold pitching isn't just ineffective—it's damaging to your brand and your soul. Every time you send an unsolicited pitch, you're essentially saying, "My desire to sell is more important than respecting your time and sp…

This article is brought to you by Stand Out Online Member Rushka Lee, Devol Leef

Enter at your own risk!

If you’re a busy businesswoman, you’re probably juggling a hundred different things, tasks, meetings, deadlines, emails, not to mention the expectations from others (and let’s not forget those from yourself). It’s exhausting, isn’t it!? You’re trying to keep your career moving, maintain relationships, and somehow carve out time for yourself. But here’s the thing: you’re running on empty, and it’s starting to show…The stress, burnout, and overwhelm? It’s not your fault. The world demands so much of us, and it's easy to get lost in the hustle. But what if I told you the key to handling it all, with a little more grace and ease, lies in one simple thing?

Knowing yourself a little better…

It’s not rocket science, ladies, it’s neuroscience! (Sorry, don’t cancel me…)When you understand your own patterns,…

This article is brought to you by Stand Out Online Member Nikki Keskula, Girl Boss Collective

Facebook Groups might just be the unsung heroes of the social media world, offering brands a unique way to connect deeply with their audience. These groups foster vibrant communities built around shared interests, creating a space where your customers do more than just engage with your brand—they connect with each other. This sense of community is something you don't often see in traditional marketing channels, and it can forge a loyal customer base that truly resonates with your brand’s values.

In these groups, interactions aren’t just about broadcasting messages; they're about engaging in real-time. Live discussions, polls, and feedback sessions provide immediate insights directly from your audience. This kind of direct engagement is invaluable, allowing you to quickly adapt strategies and tailor products to better meet market…