This blog post has been authored by Terra Bohlmann, Business Coach for Women
Coco Chanel founded an empire on one signature offer–The LBD aka The Little Black Dress.
It’s what has made Chanel one of the most recognizable luxury brands for more than 100 years and the most influential fashion brand on social media with more than 57 million followers today.
Your signature offer is the LBD of your business.
It can be in the form of an online product, program, course or 1:1 service. Some examples are high-end masterminds, workshops, conferences, a product bundle, and retreats. Your signature offer is the anchor of your business from which all your other upsells and down sells are attached.
First, let’s get clear on the goal of this blog post. If you have never heard of a signature offer before now or never considered it as a staple in your business, this blog post will help you see for yourself the importance of having one signature offer to increase your income and overall influence.
If you have had a signature offer and you have NOT had success with using it to grow your impact and influence, then I will help you discover some the most common reasons a signature offer isn’t successful.
Who needs a Signature Offer?
Signature offers are reserved for entrepreneurs who want to be known in their industries as influencers, taste-maker and thought leaders. For a signature offer to work, you have to have to imagine yourself as “the specialist.”
And for your signature offer to make high-level profits, you have to believe you are the expert in your offer. (Not your industry).
Did you catch that? You don’t need to be the expert in your entire industry to become the expert in your signature offer. Guess what, the fact that it’s yours and you created it makes you the obvious expert.
So no Imposter syndrome here, ok?
Why Should your Business Begin with a Signature Offer?
When entrepreneurs decide to forego the signature offer, they often say things like,
“I don’t want to be pushy.”“ What I do is complicated.”“ I’m good at so many things, I can’t just choose one.”“ I make a little money here and there, but I can’t seem to break into the 6-figure levels of business.”
A signature offer can make doing business and finding a business so much easier. Here are 3 reasons why.
#1. SELLING GETS SO MUCH SIMPLER.
When you have done thorough research of your ideal market and perfect customer, you can nearly eradicate the need for selling.
Instead of thumbing through the google docs of your mind searching for the right product to explain to an interested prospect, you can take a deep sigh of relief because with a signature offer you have pre-selected the perfect message and product to present to your potential buyer.
Now you can simply layout your method, strategy or process for getting a particular result for a single problem and clearly articulate what you do and who your offer is for without confusing your prospect or yourself with numerous pieces of a puzzle that don’t create a problem-solution picture.
#2. YOU’LL MAKE MORE MONEY WITH YOUR SIGNATURE SERVICE.
Tired of trading time for dollars or feel like your income is capped? Having a signature service helps you make more money as you’re able to assign a premium, flat rate for the work you do.
As an expert, you’ve got a proven way of doing things that gets results and that means you can charge accordingly. If the service only takes you 3 hours from start to finish, you don’t have to bill your client for 3 hours, but for the total value of that package. So, where you may make $150, you may be able to charge $500 for the same work as it’s a signature offer.
Plus, as you’re delivering this service time and time again, you can create systems to help make the delivery more efficient, and that makes the service itself more profitable.
#3. YOU BECOME KNOWN FOR SOMETHING.
There are plenty of challenges in our business. Let’s face it, #thestruggleisreal. One of the most difficult challenges to navigate is the path toward undivided attention.
I don’t have to remind you, we have the attention spans of goldfish and every single bright shiny object that comes along on these internet streets is a distraction from our offers.
When you are known for something, people will either Google your name or your signature offer and nothing in between. This allows you to literally wipe away your competition.
Terra Bohlmann is a business strategist who helps women business owners accomplish in one year what would normally take five-years. As the creator of “The Business Map Method™, she has crafted over a hundred custom business models for clients who have gone on to build six and seven-figure businesses.
Through her speaking, training, coaching, and live events production, she’s impacted thousands of women business owners across the United States and Canada.
Terra has been featured in publications and podcasts including Forbes, The Huffington Post, and The Sigrun Show. She’s also the host of The Fast-Track Woman Podcast with Terra Bohlmann.
She is obsessed with collecting Chanel brooches and traveling but loves to come home to Houston, Texas where she lives with her husband, three boys, two Aussie puppies, and an entitled rescue cat.