This blog post has been authored by Stand Out Online Member Scarlet Vincent, Soul Aligned Women Pte Ltd
As the online coaching industry becomes more saturated, it might start to feel like a challenge to stand out as an influential leader in your area of expertise. While most coaches charge an average market rate by the hour or monthly package, you wonder what it’s like to attract high-ticket clients consistently so that you can build a thriving coaching business without burnout.
You have the qualifications, the experience, and the testimonials of clients who are living proof of the transformation that you have been able to guide them through. However, you know that charging by the hour means that there are going to be certain limitations when it comes to scaling your coaching practice. There’s only a certain number of hours you can commit a day before you get fully booked and having more clients means committing more time and energy. You start to wonder if you’re being fairly compensated for the hours that you put into your work.
Here are 5 simple strategies to help you attract high-ticket clients with predictability to free up your time instead of juggling a handful of low-paying clients.
1. Understand What High-Ticket Clients Value
You absolutely need to know your ideal client before communicating with them by understanding their beliefs and what they value. Knowing your ideal client goes beyond demographics as you need to deep dive into their current situation and bridge the gap to help them get to where they want to be. Clients who are willing to invest at a premium level desire a transformation and they value their time to get results fast. They don’t pay for the price or for the number of hours they’ll get as they want to make an investment based on the value they will get out of it.
2. Have a Solid Brand Messaging
If you have an amazing offer but you’re not able to communicate that, you could be losing lots of potential clients. Closing high-ticket sales is about being able to effectively communicate the value of your offer. You need to get sold on your own offer and believe in the level of transformation that it provides before being able to convey the benefits to your prospects. When you’re able to articulate your unique value proposition with clarity and confidence, it gets much easier to attract the right people who are ready to invest at a higher price point.
3. Showcase Your Success Stories
There’s nothing else that builds credibility as much as showcasing your success stories. At the end of the day, people don’t buy programs or services; they only want the benefits and results. Even if you don’t have many testimonials, you can share your own wins and start requesting testimonials from previous and existing clients.
According to SproutSocial, 91% of shoppers read online reviews before making a purchase. Sharing your case studies and testimonials on social media platforms will give you a credibility boost and make people start paying attention to you.
4. Focus on Daily Lead Generation Activities
Being able to attract high-ticket clients is also about ensuring that your lead flow is constantly filled with marketing qualified leads. This means high quality leads who are targeted and fit your ideal client avatar.
Not having enough clients is not a problem; it is the result of a root problem of not having enough leads filling your pipeline, or not having enough marketing qualified leads on a daily basis. When you have a system to bring in a pipeline of quality leads in consistently, you’ll create predictability in your business without having to wonder where your next high-ticket client is coming from.
5. Follow Up Consistently with Intent
Still thinking about whether you need a follow up system? According to HubSpot, 60% of customers say no four times before saying yes whereas 48% of salespeople never even make a single follow up attempt. That’s a leaving a lot of money lying on the table if we never follow up with our prospects! Building a thriving business is also a pursuit of the relentless.
Most of the time, people fear following up as they don’t want to seem desperate and they’re afraid of rejection. However, if you truly believe in the transformation that your high-ticket offer, you’ll be able to move beyond these self-sabotaging beliefs. Your job is not to try to convince them, but to show them what’s possible if they decide to move forward with your program.
No coach should be struggling to attract premium clients and spend their time being stuck in overwhelm. You’ve started your coaching practice because of a passion and your business should not be running you. Implement these 5 strategies so that you can get fully booked with high-ticket clients and experience fulfillment and the joy of living your purpose.
Scarlet Vincent is a High Ticket Marketing Coach and Social Media Expert who has worked with 7-figure coaches.
She has appeared on Forbes, Digital Journal, Google News, and over 200+ major publications with over 100M+ monthly website visits.
5 years ago, she quit her job as a guitar instructor and became a single mom. Since then, she has grown her Instagram following to over 50K+ organically, a Facebook community of over 10K members, and worked with hundreds of brands including Coca Cola, Rimmel London, Burger King, and many more.
Her goal is to help female spiritual leaders and women entrepreneurs build a thriving business that is aligned with their vision to crush their revenue goals without burnout. It is her mission to inspire women that it’s possible to build an online empire from nothing, just like she did.