This blog post has been authored by Stand Out Online Member Christine Hansen, Christine Means Business
A coaching package template is a blueprint you can use to fill in the details of your branded coaching package that presents an overview of the content and offers the material in different coaching package pricing options. The template is used to define your coaching packages to make a clear offer to potential clients. Following a template will allow you to hash out exactly what you offer and what the client can expect, serve as a marketing tool for your brand, show your authority and bring value to your coaching package.
Why do I need a coaching package template?
It is important to follow a coaching package template so that you can be sure to incorporate all the benefits and results your coaching package promises and so that it is easy for your potential clients to follow and understand. A template will help when a potential client wants to refer to your coaching package if they are contemplating the reasons to purchase or if they need to discuss with their partner before investing. The points of benefits, the promised results, and most importantly the value of the purchase will be easy for your client to recall when discussing and making their decision to work with you.
Types of coaching packages
There are different types of coaching packages, but the templates for each should be similar.
The first type of coaching package focuses on one result. It has a specific outcome that you deliver in a specified period of time and the coaching ends then. This type of coaching package may be tricky for creatives as hitting the required target in a limited amount of time may be intimidating. Parting with a chunk of money for this type of coaching package seems riskier to your client because if they do not complete the goal of the package, then they have wasted their money. Your client must have the time and focus to successfully complete this sort of package, so right off the bat, as a coach, you may be alienating a group of clients.
The second type of coaching package, and the one I encourage, is providing support for ongoing results. In this coaching package you teach a structure of strategies and methods that your clients can improve upon over time. A package like this makes your clients feel like they have time to learn the information with continuing encouragement. This package feels like more of an investment and your client has more control of their schedule and outcome.
This is not to say that the first type of package has no place in coaching. Perhaps you can offer an option for those who have the time to spend and want a quick coaching session. As you will learn, the blueprint for your coaching package template will be the same in both types of packages, the former will just be condensed and maybe not as pricey as the latter. The results will be the same with similar benefits, but the longer coaching package will offer more features and in-depth coaching. My coaching packages are formatted in ongoing support, so I will focus this post mainly on that, but keep in mind the information can fit into the shorter coaching package as well.
Christine Hansen is an award-winning business coach & consultant running a boutique service for online entrepreneurs, creatives and coaches who want to embrace their inner lazy, profit like a pro, and add philanthropist to their list of credentials—without ever undercharging or feeling like they have to be anyone but themselves again. She combines hardcore strategy and lush sould work so that you can grow and scale your business efficiently and in integrity.
With 10+ years as a sought-after TedX France and keynote speaker, Christine is a contributor for Entrepreneur and her work is featured in Forbes, Business Insider, National Geographic, and more.
Having built two successful online businesses herself, Christine found out the hard way—like losing money on sketchy business investments and ruined “put your damn laptop away!” vacation moments—that most entrepreneurs are closer to burn out than they are to reaching 6-figures.
(And they’re still worrying, “Am I overcharging?!”)
Christine is famous for sharing cautionary tales from the trenches, tell-it-like-it-is tips, her all-time go-to (no-brainer) tech tools she uses to get twice as much done in half the time, and gushing her best secrets to help you bust past your blind spots, be true to yourself, and breakthrough to 6-figures in under a year…all while donating to charity, taking vacations every 6 weeks, and spoiling yourself with something nice on a very regular basis.