This blog post has been authored by Stand Out Online Member Melissa Pruitt, Online Marketing Podcast
Don’t list build without setting this up first.
You gotta get some things in order first, before you even start the list building.
The number one mistake is having one list for everything.
So treating all of the leads that you have as the exact same person with the exact same experience.
Now I think this is pretty common. We did the same thing. I remember even when we built up that huge email list. It was one list. We had all kinds of promotions, lead magnets, real-world online, offline, you know, all kinds of things.
And everybody was dumped into this one huge list.
Now what’s the problem with doing that though?
When you have everyone on one big list, then you can’t really determine what they came in for what they’re interested in. You can’t really have an idea of how you can really speak to that individual person, because again, remember you’re adding them all to one.
But they’re all individual people with individual needs and wants.
You want to have different types of lists so that you could speak to your audience differently depending on what they’re interested in.
So why don’t we go ahead and segment this out, let’s break this down and let’s talk about a couple different lists.
Buyers list: These are people that are potential buyers for your programs, your memberships, your courses, all the things that you do.
Wait list: This list is perfect if you have a program that maybe isn’t open all year long and, but you still want to be gathering people and people that are interested about it.
Launch list: These are individuals that have raised their hand and have said, yes, please include me in your launch and your promotion. Let me know what’s coming up. Let me know what I need to do the next step to, to be informed about it.
House list: This also could be known as your main list. Anyone that’s come into your world at one point or another. They are on your house list. So they eventually could maybe cross over into your launch list or cross over into your waitlist.
Remember, you want to have different types of lists, you want to segment them out so that you can speak to your audience differently depending on what they’re interested in.
3 Big Takeaways
Why you need more than just one list
How to separate your audience into different lists
The most important lists that you need
Grab our Highest Converting List Builders PDF here to create list builders that convert to clients: https://onlinemarketingpodcast.com/highest-converting-list-builders/
Melissa Pruitt is a Marketing & Sales Coach, Author, and Speaker who’s dedicated to helping online entrepreneurs take their knowledge and skills to market and sell their courses, memberships, and coaching programs. Her background in psychology and NLP as a clinical therapist and coach bridges human behavior with marketing strategy, and this is how she teaches her clients to create deeper connections with their audiences. Her Psychology background combined with her expertise as a two time published author and copywriter allows her to help her clients connect deeper with their audiences.
Melissa is also TEDx speaker, been featured on multiple publications and platforms, including Huffington Post, various podcasts, summits, and events and loves to share her message of creating a fulfilling business on in person stages, Zoom stages, and mastermind events.
When she isn’t coaching entrepreneurs to build a business they love she’s having adventures with her husband (and business partner) Paul, climbing the Peloton Leaderboard, and enjoying time with family.