This article is authored by Stand Out Online Member Jen Bennett, Get Desky
Breaking Through: The Real Talk About Women’s Entrepreneurship
As a third-generation woman entrepreneur, I’ve learned that success isn’t just about following the traditional playbook—it’s about rewriting it entirely. The landscape of entrepreneurship is changing, and women are at the forefront of this transformation, bringing new perspectives and innovative approaches to business leadership.
The Myth of “Having It All”
Let’s be honest: the notion that we need to perfectly balance everything is both exhausting and unrealistic. Instead of trying to compartmentalize our lives into neat little boxes, I’ve discovered the power of integration. Your children can be part of your business journey. Your passion can fuel your profit. Your challenges can become your unique selling proposition.
Building Success on Your Own Terms
The traditional business model often feels like it was designed without women in mind. That’s why I’ve seen so many successful women entrepreneurs create their own rules:
Instead of rigid 9-5 schedules, they build flexibility into their business structure
Rather than separating family and work, they find ways to blend both meaningfully
Instead of following aggressive sales tactics, they focus on building authentic relationships
Rather than racing to scale, they grow sustainably and intentionally
The Power of Systems and Support
One of the biggest lessons I’ve learned is that you don’t have to do everything yourself. In fact, trying to handle every aspect of your business often leads to burnout and stalled growth. The most successful women entrepreneurs I know have mastered the art of:
Creating strong operational systems that run without their constant attention
Building supportive networks of other business owners
Investing in help before they feel completely ready
Setting boundaries that protect their energy and creativity
Embracing Your Unique Advantage
Women bring distinct strengths to entrepreneurship—empathy, multitasking abilities, relationship-building skills, and intuitive decision-making. These aren’t soft skills; they’re superpowers in today’s business world. The key is learning to leverage these strengths rather than trying to conform to traditional business stereotypes.
Moving Forward
The future of women’s entrepreneurship isn’t about fitting into the existing business world—it’s about creating a new one. One where success is measured not just in profit margins but in impact, where leadership isn’t about power but about empowerment, and where business growth aligns with personal values.
For every woman entrepreneur reading this: Your journey might not look like anyone else’s, and that’s exactly as it should be. Your unique perspective, your challenges, and your vision aren’t obstacles to success—they’re the foundation of it.
Remember, entrepreneurship isn’t just about building a business; it’s about creating a legacy. Whether you’re just starting out or scaling your empire, know that your voice and your vision matter. The world needs more women leaders who aren’t afraid to do business differently.
I’m Jen Bennett, a third-generation women entrepreneur and the CEO of Get Desky. Over the years, I’ve helped over 5,000 clients generate more than 1.2 million leads through paid advertising. I’m excited to share how you can create a strategy for consistent posting to enhance your online presence