This blog post has been authored by Tineke Rensen, Powerful Business Academy

Automation is a key opportunity for female entrepreneurs who have a lot on their plate because simplifying any of their work processes can free up their time to focus on business priorities. On top of that, business growth for women can be more difficult without automation because of the barriers unique to female entrepreneurs.

Female entrepreneurs need to transition to using automation tools, and it can be daunting to know where to start. That’s where a business coach for women can help you know when and how to use automation.

What is Automation?
Automation in business is using technology or tools to automatically execute tasks or processes in your business. Otherwise known as business process automation, it can save you time, money, and effort and help achieve business growth for women.

What Tasks Can You Automate?
You can use business process automation to simplify onboarding employees, scheduling, marketing, and most aspects of your business process that are recurring tasks.

Some common tasks businesses automate include:

Customer emails and autoreply
Support
Call center
Order processing
Payroll
Invoicing
Social media
Website management
Editing
Calendaring
Lead generation
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Why Automation Helps a Business
Automating your business processes can benefit female entrepreneurs in many ways, including freeing up your time, saving money, streamlining processes, and giving you performance insights.

Save Time
By automating recurring tasks, you free up your time to focus on the most important thing: running your business.

Save Money
Plus, automation tools can typically get the job done faster than manual labor, so you’ll be able to reduce turnaround times while reducing costs.

Streamline Processes
Using automation tools, you get clear, valuable insights, accountability, and faster turnaround times to ultimately streamline processes and add value to your business.

You also know with automation tools that you will get consistent, reliable results that you can easily monitor.

See Performance Reports
Many automation tools also offer performance reports of how well your campaigns or tasks are working. You can use these reports to get actionable insights into what you can do to better achieve your goals.

Why Automation is Difficult for Female Entrepreneurs
Female entrepreneurs may be confused at where to start with automation tools that are too technical or too expensive. But you can find tools that are free or cheap online and simple to use. Additionally, smaller companies are often less likely to implement automation but if they don’t, they are missing out on key opportunities.

Implementing automation tools can help business growth for women and close the gap between female-and male-led businesses.

As a business coach for women, I know that automation is a valuable asset for growth. So, I’ve compiled an eBook of the 130 best automation tools. Sign up now to get the eBook when it launches.

Tineke Rensen is in business for 30 years. She built an international Outdoor and Survival business from scratch and sold this after 22 years. Tineke was a national whitewater kayaking champion.
She now is one of the most all-round business accelerators you can find. There are very few topics she cannot help you with your business. Many people find it hard to believe when they hear this. How much do you think you know about a topic if you live it day and night for 30 years?
Tineke works with female business owners to grow to their full business potential. She uses her own system the “Blueprint for a Successful Business Makeover”. She is a women’s business coach.

Tineke is the author of the book “Maximum Business Growth For Women”