This blog post has been authored by Stand Out Online Member Lara Torrance Taylor, Lara Lee Taylor
In each attempt to captivate your audience, it takes a little magic to whirl up a meaningful connection.
And before you get lost in the thought of Harry whisking together a spell …
You gotta know anything less than a genuine connection could be catastrophic to your business.
(a slight exaggeration, perhaps, but you must have an idea where I’m going with this).
Let’s call it out for what it is … A BIG TURN OFF.
I know you’ve felt it.
The dreaded one-off DM with over-the-top messaging (& the infamous exclamation mark marathon!!!!!!).
Where a stranger blasts you with messages attempting to play the role of your long-lost BFF.
They pounce and stalk you as if you were prey.
Buttering you up with flattery and disingenuous inquiries.
That’…