This blog post has been authored by Stand Out Online Member Kelly O'Neil, Innovate Media Services
As your service business grows, sooner or later you will reach a point where you need to make a choice. You can maintain it as a practice and remain a practitioner working in the business. Or, you can choose to scale it into a larger company—one that will ultimately create a lot more profit and freedom for you.
In Michael Gerber’s book, The E-Myth Revisited, he says that everyone who goes into business has three people within them:
The entrepreneur, or the inner visionary who strategically drives innovation and change towards an ideal futureThe manager, or the inner pragmatist who creates systems and structures that support smooth functioning of the businessThe technician, or inner craftsman, who systematically produces valueIn the early days of running a business, we often spend a lot of time as technicians involv…