This blog post has been authored by Stand Out Online Member Ruth Millar, Boulevard Marketing Ltd

People buy on emotion. It’s the most well-known secret in marketing. Knowing how to use this secret to craft your brand message is key to accelerating growth and we’re going to show you how to do exactly that. Your ICA or Ideal Client doesn’t want to be spoken to like another anonymous lead in your funnel. They will choose to spend their money at businesses who invest the time to connect with them as human beings. Many businesses fall by the wayside despite having brilliant products and services, simply because their messaging lacked emotional connection.If you fear you’re not connecting with your audience on an emotional level, Boulevard is on hand to help. We have taken a well-known energetic secret and used it to create Boulevard’s signature ‘Monetise your messaging’ formula, a high level copy formula that enables you to play palm r…

This blog post has been authored by Stand Out Online Member Rena McGill, Corlinc

“There, there little girl” hinted the man wearing the prominent “VC” hat. “Mother-Son Team… I don’t think so” said his representative. “We’ve had a bad experience with your type and you probably won’t find an open mind here”, she said. Our type? You mean family that is hyper focused, driven to succeed, spent years and risked it all to bring a product to market that will change lives and arm underserved entrepreneurs with the tools to prosper? You mean family that covers 2 generations of business expertise, 2 genders that identify with the needs of both, 2 skill sets that consistently test each other, and together a passion to bypass all barriers to become a $100M tech company. Hmmm….SEE THE TEAM SAY “WATCH US!”Small business is the foundation of this country and entrepreneurs fuel the innovation that is our future. I come from a long line of women who…

This blog post has been authored by Stand Out Online Member Kelly O'Neil, Innovate Media Services

Do you want to know the #1 mistake that prevents even the best business ideas from gaining traction in the market? It’s surprisingly simple, and yet so many entrepreneurs think they don’t need one. They miss out on profits and strategic moves that could grant them the team cohesion and solid foundation every business needs to be sustainable.Want to know what it is?(Drumroll, please.)The Strategic Plan.It seems so obvious, and honestly, I know a lot of entrepreneurs believe in its importance, but….Over 99% of entrepreneurs and owners of small businesses don’t believe they need a strategic plan or just never get around to writing one.Then they wonder why their team isn’t in alignment. And no matter how much time and money they invest day in and day out, their business just never gets that necessary traction f…

This blog post has been authored by Stand Out Online Member Yetunde Shorters, ICY PR | Purpose Clarity Coach

Yes, they can. The very idea of the words “ PERSONAL BRANDING” is stressful enough for any Introvert. Did you know there are over 50% of Americans are Introverts?

According to the official random sample by the Myers-Briggs organization, and this was taken over a decade ago. Imagine how many there are now. You probably know at least 2 introverts in your life or you are one.

I have the privilege of being an Ambivert so I get to experience both sides of the coin. It’s weird. I however am married to an introvert who I get to brand.

I understand his characteristics, so I get to support him in building his personal brand in a way that makes him comfortable and gets his message out to the world.

These 3 strategies I am sharing will help you bring your best self to the world in a way that pro…

This blog post has been authored by Stand Out Online Member Tineke Rensen, Powerful Business Academy

Female entrepreneurs have so much on their plate to keep up with! Managing a business takes a ton of your time and effort. However, automation can save female entrepreneurs time and money, and it can be easy to implement. Automation is becoming more popular, with about 25% of small business owners already adopting some type of automation, according to a McKinsey survey.

Business automation includes automating regular tasks that you would normally do manually like scheduling, order processing, invoicing, website management, and customer support.

However, it can be overwhelming to know where to start and which automation tools are best for your business. Take it from a business coach for female entrepreneurs: the sooner you implement automation into your business, the better. Here are the …

This blog post has been authored by Stand Out Online Member Kusha Kalra, The Bespoke Designs

Building something great takes time and building a great brand is no different. But as a branding expert and coach, my goal is to make it easier for you to build a great brand using these 4 effective and proven steps to branding your six-figure online coaching business.

If there are 15,000 people who do the same thing that you do in the online world, how do you stand out? How do you make your audience recall your brand whenever your niche is being talked about?

Same as Coke, whenever we talk about cola or soda, we instantly think of Coca-cola. Isn’t it amazing that with a strong brand, you will be able to leave lasting imprints in the minds of your target audience?

What is a brand and do you really need to create one for your business?If you are a newbie onlinepreneur or have been in the business for years and…

This blog post has been authored by Stand Out Online Member Alisha Beck (Alli Beck), Alli Beck Design

The other day I was scrolling through social media when something stopped me in my tracks. It was a meme about Gen Z declaring that side parts and skinny jeans make you look old.

I felt this strange sensation of shock and indignation wash over me. It was like someone told me Santa didn’t exist after I had just gotten my picture taken with him at the mall. The trends Gen Z are purporting to be in style look a lot like what moms wore in the 90s. My head exploded.

I have unwittingly crossed the line from young and trendy to old and outdated. Ok, the truth is I probably crossed it a long time ago. My mom uniform has become yoga pants and t-shirts, so I haven’t had to confront this: I look dated to younger generations.

Here I was sitting here with a side part and my skinny jeans on, and I didn’t even know …

This blog post has been authored by Stand Out Online Member Elizabeth Marasco, Brady Events and Marketing (BEAM)

Want to knock it out of the park this year? Hear the crowd go wild as you round each base? If you answered YES, then this newsletter is for you!We've put together these top business trends that will have you sprinting across home plate in the new year!MORE PERSONALIZED CUSTOMER SERVICE: According to Gartner, in the new year smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%. The days of showcasing every product you offer to every customer are over. Think about the last time you visited Amazon. If you previously shopped the site and purchased, let's say dress shoes, you will see similar items the next time you jump on the site. Customers migrate toward businesses that offer personalized service, giving them prec…

This blog post has been authored by Stand Out Online Member Tanja Senica, Hit Splits Coaching

We spend one third (1/3, yes!) of our adult life at work. This equals anywhere between 90,000 and 120,000 hours in the course of a lifetime. The question is: Do you want to work to live or live to work?Do you love or hate your current work? Is it a job or a career? Maybe a calling?

Definition of the Word “Work”:- An activity involving mental or physical effort done in order to achieve a purpose or result.- A task or tasks to be undertaken; something a person or thing has to do.

What I understand is that we NEED to work to fulfill our basic needs. Our work is literally a means to an end. Indeed, we HAVE to work to earn money with which we ensure that our basic needs, as presented by the Maslow pyramid, are met. Those needs are physiological such as for example food, water, warmth, and rest, as well as safety and securit…

This blog post has been authored by Stand Out Online Member Lara Torrance Taylor, Lara Lee Taylor

In each attempt to captivate your audience, it takes a little magic to whirl up a meaningful connection.

And before you get lost in the thought of Harry whisking together a spell …

You gotta know anything less than a genuine connection could be catastrophic to your business.

(a slight exaggeration, perhaps, but you must have an idea where I’m going with this).

Let’s call it out for what it is … A BIG TURN OFF.

I know you’ve felt it.

The dreaded one-off DM with over-the-top messaging (& the infamous exclamation mark marathon!!!!!!).

Where a stranger blasts you with messages attempting to play the role of your long-lost BFF.

They pounce and stalk you as if you were prey.

Buttering you up with flattery and disingenuous inquiries.

That’…