This blog post has been authored by Kelly O’Neil, Innovate Media Services
2020 changed the game for business owners.
And while the majority my clients’ businesses, as well as my own business grew substantially (because we focus on Marketing to Millionaire clients), the way in which we approach marketing has definitely shifted.
As a strategist, I always have my finger on the pulse of the market and the way prospective clients are researching and buying premium services. What worked 3 months ago, is no longer effective. And it’s changing as frequently as Facebook changes it algorithm.
That is why, I literally burned my 2021 marketing plan and re-wrote it. Here are some of the major changes I’m making.
1. SIMPLIFY, STREAMLINE, ELEVATE, and FOCUS: These are the keywords that permeate our company culture within my organizations. From operations to KPIs (key performance indicators) to product and …