This blog post has been authored by Rhodesia Jackson, Rhodesia J Designs
If you are considering a rebrand or creating a brand from scratch you have likely already thought about colors, or your logo. But have you thought about making sure your brand is inclusive? Do you really need an inclusive brand? My answer to that question is absolutely! Having a visual brand that is inclusive helps create a natural and authentic connection with your audience. This is crucial to make sure you are attracting the clients and customers you want to be working with. You know, those dream clients who share similar values and beliefs as you.Not totally convinced that an inclusive brand will make a difference? Here are three reasons why you should make your visual brand inclusive.1. People want to see themselves reflected in your business.There’s no better way to do that than making sure your visual brand encompasses a vari…