This blog post has been authored by Anne-Marie Ianko, Iris Writing International
Have you considered starting your own blog, perhaps for content marketing? Or have you started one already, but do not know what to write? Writers and content marketers alike often run into these kinds of questions, but answers are available.
Blogging Verses Content Marketing
Note, blogging and content marketing have two different definitions yet remain closely related.
Professionals define content marketing as the creation and distribution of journalistic, valuable, and audience-focused copy aimed at increasing client acquisition.
In contrast, they define blogging as content consistently posted to a specific site, with regular updates to keep the content fresh. Basically, content marketing encompasses blogging, therefore an overlap exists between the two. For a lot of companies, blogging essentially brings…