Do I really need an inclusive brand?

This blog post has been authored by Rhodesia Jackson, Rhodesia J Designs

If you are considering a rebrand or creating a brand from scratch you have likely already thought about colors, or your logo. But have you thought about making sure your brand is inclusive? Do you really need an inclusive brand? My answer to that question is absolutely! Having a visual brand that is inclusive helps create a natural and authentic connection with your audience. This is crucial to make sure you are attracting the clients and customers you want to be working with. You know, those dream clients who share similar values and beliefs as you.Not totally convinced that an inclusive brand will make a difference? Here are three reasons why you should make your visual brand inclusive.1. People want to see themselves reflected in your business.There’s no better way to do that than making sure your visual brand encompasses a vari…

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You’re Doing Great: How To Stay That Way

This blog post has been authored by Jade Olivia, You're Doing Great

You’re Doing Great! The 2 Step System to Stay That Way.

As a female entrepreneur, I’m happy to tell you that as I browse the WHWE groups and promos and blogs and videos, I have nothing but admiration and respect for you all. You’re here, showing up, being true to yourselves. Basically - you’re doing great.

I’ll skip the long story about how I got to be here (you can read it it at youredoinggreat.today) and get right to the point, which is this: I believe I’ve been successful in a short period of time, and I want to share the secret sauce with you.

There are gurus and tools and systems all over the place, all making their unique promises and serving their unique purposes. But.. I’m not a guru. I’m not a saint. I can’t promise you’ll make a million dollars in sales. What I will do, is break down the 2 things that I think all entrepreneu…

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8 Reasons Why Women Need to Lift Weights

This blog post has been authored by Rachel Tucker, Power On Your Body Online Fitness Transformation

There are so many myths and opinions about this subject..And they are usually from people who don't have any knowledge..So, We have compiled 8 reasons why YOU betta pick up those weights!!AND...we have results...We will get to that later....For now...Here is your list!8 Reasons Why Women Should Lift WeightsLifting weights has some surprising perks that you can't get from cardio alone. Research shows that just two strength-training sessions a week can help you burn more fat, sculpt lean muscles, feel more energized, and so much more.

Here are eight reasons you should start lifting today. Before starting this or any new exercise regimen, though, make sure you consult your doctor.1. You’ll Burn More CaloriesAlthough cardio burns more calories than strength training durin…

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Winning the Inner Battle

This blog post has been authored by Megan Moriarty, Megan Moriarty, LLC

Do you ever feel like you are in a war against yourself to create the change that you desire? Do you want to lose weight but can’t resist the sweets? Do you want to kick a bad habit but have tried countless times with no luck?From a Hypnotherapist’s standpoint, this is not your fault. This inner conflict happens because your conscious desires are fighting against your subconscious programming. What most people don’t know is that your conscious mind, where all of your thinking takes place, makes up only 12% of your mind; the other 88% is made up of your subconscious mind.When I first tell clients this they are baffled. How could their 60,000+ daily thoughts make up only 12% of their brainpower? It all comes back to automatic behaviors and thought patterns. You live the majority of your life on autopilot. You do not have to put a lot …

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Reduce Your Stress To Step Into Peace And Confidence Mindset

This blog post has been authored by Rose Hong Klein, Southeast Hypnosis

We are currently dealing with situations in our world that is every changing and are different than what we expected it to be. We are forced to deal with the fallout of our businesses and our relationships due to the continued shut down of certain businesses, current health crisis, and government restrictions. With the riots, fires in California, hurricane in Louisiana and the polarization of the political climate, the world is simply a different place than we expected to be.

We are now having a whole generation of people whose mood is easily altered and manipulated by our GPS, and the internet. Our self-esteem and self-confidence are related to how much likes and follows we have in our Facebook or other social media accounts. The likes from our social media accounts become a machine of destruction for our mood that is based on a popularity contest t…

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What is a Trademark: Your Questions Answered

This blog post has been authored by Nuzayra Haque-Shah, NH Legal

What are a trademark and its use for business? There are various companies that brew beer but how is it possible that we can easily identify Corona from Blue Moon? Aren’t we supposed to be confused considering there are hundreds of beer companies selling their product in the market?! Giving a different name, logo or catchphrase to a product makes it distinct from other products of the same category. This explains why McDonald’s is not “finger-lickin’ good”. To understand trademarks better, we have addressed some important common questions below.

A. What exactly is a trademark?

A trademark is a word, symbol or phrase used to identify a product and distinguish it from the product of another manufacturer or seller. Trademark prevents consumer confusion and makes it easier for them to select and purchase the goods and services they want. Example: the …

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Why Hashtags Are The SEO Of Instagram

This blog post has been authored by Carly Zimbone, Carly Zimbone LLC

#imgladyourehere 

If you’re trying to grow your Instagram account, there are two things you should have clarity around: what you’re posting and why you’re posting it. Choosing a set of 30 unique hashtags helps you ensure that you are targeting the right people. Hashtags are an incredible asset to tag onto every single post! I know it might seem timely but if you want to optimize your post reach, then input 30 unique hashtag sets into every Instagram post. 

What is a hashtag?‍

A hashtag is a simple unique key phrase with 0 spaces that a user can search to seek out content that’s relevant to that keyword. Think about it like this, if you want to find really delicious gluten free recipes to bake for this year’s Christmas Party, then you might want to search #glutenfreedesserts. 

Instagram Hashtag #…
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Get Covid Grants and Loans for Your Business: Part 1

This blog post has been authored by Charity Barrett, The Diamond Lab

HELP ME...is what I continue to see as I peruse social media. Many business owners are struggling after Covid-19 wreaked havoc on the world. During these unprecedented times, it often feels that nobody knows what to do...not even the United States' government. Cries for help are everywhere and people need guidance on where to get resources to survive.

The Small Business Administration (SBA) has programs intended to help business owners recover. Recover is not the appropriate word because it implies that the problem is over. The problem persists for many business owners which is a shortage of cashflow as consumers hold on tightly to the dollars they would have been spending under normal circumstances. People are scared so they no longer dispose of income like business as usual.

With unemployment at an all-time high and businesses closing their …

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To Be Indispensable

This blog post has been authored by Seraphine Ruligirwa-Kamara, Institute of Ultimate Potential

There are those who make such little impact that in the event of their absence, there would be little to no need to replace them.

If we can intentionally structure and package the value that we bring to the world, it will not only recognize but also abundantly reward you for the value that you provide. On the other hand, if like most people, we fail to explain our value in succinct ways, we make it difficult for the world to know what to do with us. We risk being inconsequential statistics. If we are lucky, we simply get ignored so much that even if an organization keeps us, we are relegated to the back end of all the action and rewards that matter.I've been on both sides of that divide. It took me a while to figure out that I needed to raise my value to others to the point where they would want to work with me and only me. Read more

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Storytelling Is A Must Use Business Tool

This blog post has been authored by Mahani Zubedy, Story Heart School

This is your customer brain when you tell her about your product or service. The language part of her brain is activated. This is your customer’s brain when you tell her about your product or service in a story.

The language comprehension part of her brain is activated. Depending on the story, some or all of the blue sensory areas light up. Your customer “sees” and “hears” with you.

She co-creates the story. Something else happens–-your customer feels! She invests in your story, she creates memories of when she was in a similar situation. She may or may not remember what you said, but she will remember how you made her feel.

She forms an emotional connection with you. You have touched her heart and mind. Storytelling is a branding/marketing/business tool.

Especially today in the time of COVID when we social distance an…

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