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This blog post has been authored by Anne-Marie Ianko, Iris Writing International

The online activities of a business are an intrinsic part of its brand image. Nowadays, any business worth its salt has a website and a social media page. In fact, your potential customers might even doubt your credibility if you don’t have a functioning website. But merely creating web pages is not enough. You have to upload fresh content regularly to stay relevant to your target audience as well as search engines.

However, many businesses want to spend the bare minimum on content, and they are happy to hire run-of-the-mill content creators. It is easy to find services that would churn a huge amount of content within a small budget. However, will the deluge of irrelevant or copycat content contribute to your sales growth? It may not be obvious to you immediately, when you are busy uploading several blog posts with strategically placed …

This blog post has been authored by Toni Bubb, Creative & Impact Consultant

“When the soul needs to both feel grounded and free. That is the Rootless Soul.”

We often hear people using the term free spirit to describe their “hippie-like” or uncommitted friends -- ones who beat to their own drum, freely wander and are fearlessly independent. Those who follow their heart. Having been called a free spirit my entire life, I’ve recognized both envy and cheer from those who frivolously throw the term at me. Whether it’s because of my traveling ways, multiple interests, or evolving soul, I’ve realized deep down the feeling of being free is what each and every person is really craving.

OK, I hear you if you think that sounds a little fluffy. At the end of the day though, I am here to keep it real. People just want to KNOW FOR SURE. They are always seeking answers, trying to figure others out, but little do they know…

This blog post has been authored by Scarlet Vincent, Zane Digital Marketing Pte Ltd

If you are not sure how to get followers on Instagram and build brand authority in your niche, I’m going to show you how to increase your Instagram followers organically so that you can have higher engagement, build trust with potential clients and get more sales.

By the end of this article, you will have the exact 5 steps I used to grow my account from 800 to 30000 followers in 10 months.

Step 1: Optimize Your Profile with KeywordsIt is very important to ensure that your profile can be found when people are looking for specific search terms. You can do this by changing your Instagram name to your job title or what you would like to be known as, instead of your name. Users are more likely to search for keywords because realistically, no one will search for my name if they don’t know who I am. For example, my Instagram name …