This article has been authored by Stand Out Online Member Ryann Dowdy, The Connection Agency

There are 4Cs that we use in every marketing strategy - Connect, Create, Convert, and Communicate. Content Marketing is amazing because it is an opportunity for you to implement three of the four Cs of Connection Marketing.

It allows you to create connection, it allows you to connect, it allows you to create relationships, and it allows you to actually convert.

Sometimes, that can feel overwhelming. Let's dive into the most important types of content you need to create for your social media content strategy - so you can do it with less overwhelm and more confidence.

Authority Building Content

First and foremost is authority content. This was how to we were taught to create content for many years. People love how-to content, but it's gotten a little old. There's a lot of how-to content on the internet…

This blog post has been authored by Stand Out Online Member Kathy Ann Hardie-Williams M.Ed MS PC DC MFT, Focused Solutions

I believe that the key to strong and enduring relationships is the development of a strong sense of self. While the goal for most individuals is to create a deep sense of intimacy, developing a strong sense of self is a prerequisite to creating an emotional connection. Initially, the primary focus in my work with individuals and couples is the individual growth and differentiation of each individual in order to increase a strong sense of self. My work with clients then moves toward increasing their capacity to accept and tolerate differences, a process that must occur prior to increasing an emotional bond with others.

The objective of my work is to facilitate the process of knowing yourself, which includes knowing what you need and want. You are responsible for articulating what you need to others f…

This blog post has been authored by Stand Out Online Member Sara Chevere, Finance Babe LLC

You've probably heard it a thousand times: "Spend less than you earn" and "Invest wisely for your future." These golden rules of personal finance seem like foolproof guides to financial freedom. But if you've tried to implement them, you might have realized they don't offer a one-size-fits-all roadmap to prosperity.

Why?

Because these adages, while important, are often too simplistic. They assume your ultimate financial goal is to retire comfortably based on your current lifestyle. What they miss is the nuance of life that happens between now and that far-off retirement date.

Are You Controlling Your Money, or Is It Controlling You?

Let's get real…

The financial choices you make throughout your life have enormous implications. These decisions can either empower or enslave you, depending on wh…

This article has been authored by Stand Out Online Member Sharon North Pohl, Zesty Change

As a business owner, you’re always thinking about the future. Retirement is an important topic, so you’re always trying to plan for what you’ll do when it’s time for you to kick back and relax.But what about your health and wellness when you finally reach the big 5-0?Even before you reach retirement age, your body will change and shift the way you approach life. Women have an added challenge when it comes to menopause. If you’re already over 50, you know exactly how you change inside and out. It can make women feel like strangers in their bodies and fear they’re unable to have the fulfilled life they had planned.Is all the fun really over at 50? Not at all, according to Sharon North Pohl. You are in the prime time of your life to make changes and accomplish all your dreams—and feel healthier and happier while doing…

This blog post has been authored by Stand Out Online Member Nathalie Pincham, Story Tonic LLC

I am willing to bet that when you started your business you couldn’t wait to get started. You’d be so happy you’d have a hard time pulling yourself away from the glowing screen. You believed “work” wouldn’t feel like work at all.But after a while…

The reality becomes that some days you simply dread sitting down to work.Maybe you feel like you’re forcing yourself to do things that don’t feel fun or enjoyable, and are just downright HARD.

Even worse, your business isn’t growing and, on your toughest days, you wonder if you should go back to your old job where you felt just as bad but at least got paid for it!If you’ve been struggling, I want you to know that you CAN build a business that lights you up and inspires you…

But you have to answer these 3 things first:

1- What is your business's purpose? Wh…

This blog post has been authored by Stand Out Online Member Ryann Dowdy, The Connection Agency

Sales energy is the most important part of your sales (and marketing!) strategy. Any strategy in the world is going to work if your energy is aligned. No strategy in the world will work if your energy is not aligned.

This is exciting - because it means that means you get to decide as the creator of your reality, how you market your stuff, how you sell your stuff, and who buys your stuff. You literally get to determine your own success.

The Foundation of Sales EnergyWhether or not you successfully generate sales comes down to your relationship to three things: your relationship to sales, your relationship to money, and your relationship to what people think.

In order to create great content and have powerful conversations that ultimately lead to converting clients, you need to master those three things.

…

This blog post has been authored by Ann Maria Hester, M.D., Patient World (thru Tech Treats, LLC)

America has long been facing a healthcare crisis. The loss of a job can mean the difference between having superior healthcare coverage for you and your family and having none. But millions of Americans don’t benefit from employer-sponsored healthcare and struggle to receive even the most basic care. Yet no one can afford to take access to high-quality healthcare for granted. No one knows what tomorrow will bring. In many other countries, the relative lack of affordable and accessible health care is even more profound. The World Health Organization notes a shortage of millions of medical providers worldwide.

According to data published by the Association of American Medical Colleges (AAMC), America could face a shortage of between 54,100 and 139,000 physicians by the year 2033. Sadly, this alarming number does not even refle…

This blog post has been authored by Stand Out Online Member Tiffiney Domina, The Networking Nurse

The average adult takes around 15 breaths every minute. That’s a whopping 21,600 breaths every day. Each inhale brings in precious oxygen to nourish our cells. But it can also bring in a slew of toxic chemicals commonly found in the air we breathe.

Industrial manufacturing, the burning of fossil fuels, raging wildfires, car emissions, and even household products have tainted the air with hundreds, if not thousands, of tiny toxic particles.

In fact, the U.S. Environmental Protection Agency (EPA) has classified over 180 different air pollutants as significant hazards to human health (1). Many of these air pollutants are suspected by the American Lung Association to increase the risk of cancer, birth defects, bring about cardiovascular harm, and even reduce fertility (2).

More than 4 in 10 Americans are…

This blog post has been authored by Stand Out Online Member Helen Argyrou, Helen AHA and WOMEN of TRUTH

"Helen", she pleaded, "I really want you to help me with this"I connected with a deep sincerity in her words, yet something nagged at me from deep within."I feel like it's my calling and I want you to help me speak my truth because I know I must do this, I must share my story with other women to help them break the silence".Still that niggling feeling irked me …enough to speak out..."Well that’s beautiful”, I said. “It’s just that its also really important to fully heal from the past so you can stand strong in this kind of mission""I've worked so much on it, you know, I know I can do it", she insisted.“I agree, and still I can support you and fully elevate your power in celebration of you once we both feel like you’re emotionally ready, because... “

Then this is where I started explaining the immense gift of sharing th…

This blog post has been authored by Angelea Cello, Angelea Cello Coaching

In today's fast-paced and demanding world, stress and anxiety have become all too common, especially for female entrepreneurs. Juggling multiple responsibilities, managing a business, and striving for success can take a toll on one's mental well-being. However, there is a powerful tool that can help alleviate stress and anxiety while empowering female entrepreneurs to thrive: Positive Intelligence coaching.

Positive Intelligence coaching is a transformative approach that focuses on building mental fitness through self-discovery. It provides a unique framework to identify and overcome the sabotaging thoughts and behaviors that contribute to stress and anxiety. By strengthening mental fitness, female entrepreneurs can reduce stress, freeing up their mental energy to make clear and concise business decisions, minimize stressful relationships, and achi…