This article was authored by Stand Out Online Member Jen Bennett, Get Desky

Why Cold Pitching is Dead: Building Authentic Connections in the Digital Age

As a third-generation woman entrepreneur and mother of two, I’ve seen countless business trends come and go. But there’s one “strategy” that needs to be permanently retired: cold pitching. Here’s why.
I remember when I first started in business, everyone pushed the idea that success meant aggressively pursuing leads through cold outreach. “It’s just a numbers game,” they said. But after helping over 5,000 clients generate leads and seeing the real impact of different strategies, I’ve learned that authentic connection always wins.

Here’s the truth: Cold pitching isn’t just ineffective—it’s damaging to your brand and your soul. Every time you send an unsolicited pitch, you’re essentially saying, “My desire to sell is more important than respecting your time and space.”

Instead, focus on building genuine relationships. This means:
– Creating value before asking for anything in return
– Engaging meaningfully in communities where your ideal clients already gather
– Sharing your expertise through authentic content that resonates with your audience
– Letting connections develop naturally through shared interests and values

The results speak for themselves. My clients who switched from cold pitching to authentic relationship-building not only saw better conversion rates but also reported feeling more fulfilled in their business interactions.

As women entrepreneurs, we bring unique strengths to the table—empathy, intuition, and the ability to build genuine connections. Why compromise these strengths with outdated, aggressive tactics?
Remember: Your business growth shouldn’t come at the expense of your integrity. Focus on organic outreach, provide real value, and watch as your business naturally attracts the right clients who appreciate your authentic approach.

The future of business isn’t in cold pitching—it’s in warm relationships.

Jennifer Bennett, 3rd generation entrepreneur and founder of Get Desky. After helping entrepreneurs generate leads through paid advertising as part of another business, I discovered what thought leaders really need – operational freedom.
While many successful thought leaders are generating consistent revenue, they’re trapped by daily operations, missing opportunities, and sacrificing family time for business management. So I created a different approach.
Now, I help thought leaders transform from overwhelmed operators to influential leaders by handling everything behind the scenes