This blog post has been authored by Stand Out Online Member Melissa Pruitt, Online Marketing Podcast
Don't list build without setting this up first.
You gotta get some things in order first, before you even start the list building.
The number one mistake is having one list for everything.
So treating all of the leads that you have as the exact same person with the exact same experience.
Now I think this is pretty common. We did the same thing. I remember even when we built up that huge email list. It was one list. We had all kinds of promotions, lead magnets, real-world online, offline, you know, all kinds of things.
And everybody was dumped into this one huge list.
Now what's the problem with doing that though?
When you have everyone on one big list, then you can't really determine what they came in for what they're interested in. You can't really have an idea …