This blog post has been authored by Stand Out Online Member Alli Beck, Alli Beck Design
Have you ever played a game of white elephant at a Christmas party?
Participants pile gifts in the center and people draw numbers, then take turns selecting and unwrapping a gift. The fun begins when people start stealing gifts others have already unwrapped.
But have you ever noticed that the gifts in beautiful wrapping paper with bows are the ones chosen first? This occurs even when someone inevitably points out that the gift in the paper bag is probably the best one … Probably … But no one wants to take the chance.
This is human psychology. We are attracted to things that are beautiful - whether that is in nature, our food, the products we buy and yes, the design of a website, logo, or other materials from a business.
But design isn’t just about the visual. It is also how something functions. And how so…