This blog post has been authored by Terra Bohlmann, Business Coach for Women
Coco Chanel founded an empire on one signature offer--The LBD aka The Little Black Dress.
It’s what has made Chanel one of the most recognizable luxury brands for more than 100 years and the most influential fashion brand on social media with more than 57 million followers today.
Your signature offer is the LBD of your business.
It can be in the form of an online product, program, course or 1:1 service. Some examples are high-end masterminds, workshops, conferences, a product bundle, and retreats. Your signature offer is the anchor of your business from which all your other upsells and down sells are attached.
First, let’s get clear on the goal of this blog post. If you have never heard of a signature offer before now or never considered it as a staple in your business, this blog post will help you see for yourself …