This blog post has been authored by Maresa Friedman, Strategy Solved

Curating Social Media content is rough. I repeat it can be really hard to be constantly inspired and my generation’s favorite word “AMAZING” all the time.


So, in an effort to truly enact my 2020 strategy of setting the bar lower. Here are 6 post types you can use on any platform when you aren’t feeling fabulous, creative or inspired.


Feature a team member, colleague, or referral partner. This can humanize your brand and also give you a chance to shine the spotlight on the people that make your business possible.

Ask a question. No, it doesn’t have to be a deeply profound question- and you can make this fun or functional. Debating on a headshot? Ask your audience. Trying to figure out what to name that new course? Ask your audience. You’ll get your post for the week done, drive engagement, and solve a business problem in one shot.

Behind the scenes. Ditch the perfect lighting, make-up or “ideal background”. Take pictures in the wild – have bad lighting- look normal- show your wrinkles. People love to see behind that wall of perfection- and it humanizes you.

Share an article. Do a google search for your industry, look at something that’s trending you think people would care about.

Showcase a product or service. Share a popular product or service you offer and why it is awesome.

Celebrate a holiday (Or Make One Up). Look up random holidays – There are holidays for bread, people, and objects- guaranteed the randomness of this approach will drive a bit of “whaaaatttt” from your audience.

Maresa Friedman’s history in technology dates back to the early days of Cerf when browsing the web was only text based. At 15 she was accepted into a program at the San Diego Supercomputer Center at UCSD. She was sponsored by the National Science Foundation and subsequently, she applied and was accepted to her first paid role in technology. A sought after role with Sandia National Laboratories that had only one hiccup- her employment and security clearance had to be delayed 2 weeks, until her 16th birthday.

With an early career in finance & risk management Maresa pivoted to her role with Halo, and advanced Analytics & Business Intelligence Firm (now Logility). Clients included Qualcomm, Air New Zealand, Lagunitas, & Patron. Having a knack for being able to tack highly technical concepts and translate them into digestible snippets- Maresa became the driving force in uniting a distributed global team based in Austria, New Zealand, China, Austria, & the United States. A leader in the Global Executive Team & Market Development for US Maresa left Halo in early 2015 to start her own strategy firm. She soon began partnering with organizations like Wix.com, Google, National Football League, & Tory Burch to create impact strategies in marketing. At the intersection of academia & business — Maresa keeps busy teaching at San Diego City College and the University of San Diego. In 2016, she was nominated & accepted a role on the Forbes Council where she mentors and provides key insights relevant to Marketing, Strategy, Leadership & Talent Development.