This blog post has been authored by Stand Out Online Member Tineke Rensen, Powerful Business Academy

When it comes to finding new leads for your business, many female entrepreneurs are struggling to create a consistent flow of leads. And it does not need to be this way. Finding leads can be easy when you follow these guidelines.

Continuity pays off.

First of all creating leads should be something that you, your team, or automation give time to daily. You constantly need to be out there to make sure that you work on getting leads daily.

This can be through:

  • live or online networking
  • paid advertising
  • email marketing
  • funnel marketing
  • reaching out to people online
  • or any other method you might use

You should only stop searching for leads when your business gets too busy and you are unable to handle the constant flow of new clients anymore. This is a reason to start hiring people to delegate tasks to, or to slow down. If you are feeling overwhelmed with too many tasks or responsibilities, I share about overcoming this in another post. You can also consult a business coach for women to help you manage the growth of your business.

On the other hand, when your clients start to complain, then you know:

  • you haven’t fine-tuned your service well enough
  • you cannot give them the time and service they deserve, because you are too busy
  • or you did not communicate well enough

For all the above reasons, most business coaches for female entrepreneurs would advise you to stop your lead generation and first make sure that the issues are solved before you start to onboard more clients.

female entrepreneurs

What you need to do before you can even consider lead generation

  1. You need to know exactly who your ideal client is. When you don’t, finding leads can be difficult. Or you do get a lot of leads, but they are not targeted, and you are wasting your time talking to people who end up not working with you, or with people you don’t want to work with. I share more about finding the right client on this post.
  1. You need to have the right offer. When you offer a service that does not resonate with the leads you are targeting, you can have 100 leads per week but it will be like finding a needle in a haystack to be able to convert.
  1. You need to have the right pricing strategy. When you target an audience that cannot afford your prices, you won’t sell a lot. And vice versa.
  1. You need to have the right positioning towards your targeted audience. They need to understand that you are the expert they need.
  1. You need to have the confidence to sell for the price you ask. When you sell high ticket services and you don’t value yourself enough, it will be difficult to sell. But when you convert every call into a paying client, it means that your prices compared to what you deliver are too cheap.

What is lead generation?

Lead generation is finding the right people to have communication with. This can be written communication such as emails, blogs, social media, and sales pages. Or this can be spoken communication such as calls, videos, presentations, or webinars.

When you communicate with these leads, they can eventually become your paying customers.

To be able to have these communications, female entrepreneurs need to do a lot of marketing so that these people will see their online communications or will schedule a call with them.

As a business coach for women, I assure you that having a personal call or even a personal visit can be the most trustworthy way to sell your service when you have high prices. For low ticket prices, online communication (selling) is very appropriate as it will cost you less time.

female entrepreneurs

What is a sales cycle?

When you start with lead generation, you need to know what the duration of your sales cycle is. The sales cycle is the first time your potential clients (prospect) communicate with you by written communication, call, or even when they ask for a brochure, or opt-in to your email list,

until they become a paying customer.

Depending on which audience you target and what the price or product is, this can be a short cycle of a couple of minutes or even months to years for large organizations who you want as your client. According to reports, the average sales cycle takes from 2-12 months.

How many leads do you need?

This depends on:

  • The duration of your sales cycle
  • Your capability: how many clients you can handle at a certain time
  • Your conversion rate: how many calls you need to have to get one paying client, or how many emails you need to send to have an online sale, etc.

When you take these factors into account, you can roughly estimate how many leads you need daily, weekly, and monthly

female entrepreneurs

Conversion from your efforts into a lead

To be able to find out how much time and money you need to find the right amount of leads daily, weekly, or monthly, you need to know the following factors:

  • How many inbox conversations do you need to have to schedule a call?
  • How many email addresses do you need to be able to convert?
  • How many emails do you need to send out to be able to have someone opt-in for a call?
  • How many presentations or webinars do you need to give for a potential client to reach out?

Some of the calculations

For example, we need to have around 30-50 inbox conversations (inbox conversation is when we speak to someone on Facebook Messenger or LinkedIn inbox) to have one scheduled call. To be able to get 50 new people to visit our profiles and start a conversation with, we need to send out at least 200 new connection requests (which we can automate).

We need to have roughly 4 scheduled calls to have 1 sale. Clients don’t always book immediately because sometimes they need to find the money to pay, which can take them up to 2-4 months. So even when they decide to work with me immediately, this sales cycle is a lot longer since they often start 2-4 months later.

You need a system

The above is just an example of one of the systems we use for lead generation. As you can see. this is a LOT of work! Yet it pays off immensely.

Do I have time to this all on my own? NO.

Do I want to do all these things myself? NO.

I only want to have the calls.

female entrepreneurs

What about you and generating leads?

Are you thrilled with the number of leads that are flowing into your business daily?

What if we find the leads for you and have them schedule in your online calendar?

Last year, I and my team have tested this method, though roughly, and I am now confident enough to say that we can guarantee you leads. And help you with all the rest.

You see, that is where we are different. We don’t just give you any leads that want to have a call with you. We find you the leads that YOU want to have a call with. Can you see the difference?
We schedule with targeted leads that are the right fit for you.

And since I and my team will help you with

  • the right audience
  • the right positioning
  • the right price
  • the right offer
  • conversion techniques
  • sales techniques

I am confident enough to GUARANTEE you that you will double your business within a year. Otherwise, I pay you back the money of my business mentoring and guiding. Schedule a FREE call with me here to find out if we can help you too: https://go.oncehub.com/15MinuteCallWithTineke

Learn More

 If you’re a female entrepreneur looking for extra knowledge and expertise, look for a good business coach for women because there are many out there who never even had their own business. This advice could make or break your business.

How do you know if someone is a good business coach for women?

Check out this article about the 20 questions you should ask a business coach for female entrepreneurs.

My name is Tineke Rensen and I am a business coach for women. I host monthly masterclasses about various business topics.

The next masterclass is on the 25th of June. The topic of the next masterclass will be : Planning and Setting Goals for your Business. You can also check it out here.

 Try it out!

For the first class, you only pay 1 euro ($1,20), so it is safe for you to check me out. Afterward, you decide if you’ve learned something and whether you want to continue to become a member for 47,- euro/month (with a lot of extra benefits). Or you just move on.

If you want to take it a step higher and work with me one-on-one to build your one-woman gig to a proper business and double your income within a year, without spending a dime, click here now to get started.

About the author:

Tineke Rensen

Tineke Rensen of Powerful Business Academy has been in business for 31 years. She built an international Outdoor and Survival business from scratch and sold it after 22 years.

Tineke was also a national whitewater kayaking champion.

She now is one of the most all-round business accelerators and mentors you can find. She helps businesswomen to “Scale & Grow, Make More Impact And Work Less.” There are very few topics she cannot help you with in your business. Many people find this hard to believe, but hey, how much do you think you know about scaling businesses if you live it day and night for 31 years?

Tineke created the system “A Women’s Blueprint To Business Success.” She is a multi-awarded serial entrepreneur and is the author of the book “Maximum Business Growth For Women.”