This blog post has been authored by Stand Out Online Member Elizabeth Campbell, Wow School Global

Got a question for you … if you had to make duck a l’orange … could you do it without a recipe? Unless you’re gifted, or a chef, probably not!

“Structure and discipline give us freedom.” – Andy Fox

Having a writing structure, or a recipe if you will, will free up your time to do all the other things you love and enjoy – and it will make writing so much easier!

In this blog, you will learn how to write a piece of content quickly and easily using my proven content writing structure – the Word Styling Hourglass Figure (I’ve had it trademarked; it’s so effective).

Did you know: The number one issue many business owners have with their content is they don’t know how to structure it, and that’s because they miss some really important ingredients to get it right.

Introducing you to the Word Styling Hourglass Figure. The hourglass figure is a writing structure to help you write better content.

Why is writing to a structure important?

Having and using a structure will help align your content and business goals so you only create connected content that shows your credibility, knowledge, and experience.

It will also help you get your desired results from your marketing efforts – more leads, more clients, and more opportunities from your content.

How can you get started using the Word Styling Hourglass Figure?

This is what the simple 4-step writing structure that will change your life looks like!

1. Write a great headline to capture attention and intrigue readers. Make them:

– Simple and direct
– Creative and compelling
– Solve problems
– Use your keywords(on-page SEO)

2. Make the lead paragraphs strong to keep readers’ attention. Its job: convince and compel to read on, so use a “hook”.

3. Tell the story and write it in a way that makes it easy to read and is well-formatted. For example, short and punchy sentences, dot points/numbered lists, sub-headers and bold and italics will help break up the text.

4. Add a very clear and strong call to action. Be more creative than just “book here” or “sign up now”. Instead relate your CTA back to the purpose of your piece of content and your business goal.

Need some help with your content writing? Join the “Writing For Results” course and get started on copy that converts ASAP!

Elizabeth Campbell, The Word Stylist, is an award-winning journalist, editor, and author of the book, “Wow Words on the Web”. She helps business owners stand out to generate leads, clients and opportunities through the power and beauty of words and online content.