This blog post has been authored by Stand Out Online Member Martina Coke, Systems with Tina

Hey, everyone, it’s your passive income goddess and I just want to pop in because it’s 2022, and a lot of business owners struggling to put together offers that make sales, so this blog post is dedicated to helping you create digital products and actually to sell them to make passive income passive income.

If you’re a coach or service-based business and you want to make passive income with your gifts. This blog post is for you, or if you’re a blogger this is for you as well.

What is passive income?

Passive income is a product or service that you can create and don’t have to be visibly active in that business to generate income, an example of that is digital products.

I do recommend service-based businesses and coaches to create digital products as a way to create passive income, because not only is it’s easy, it creates a way of automated sales. So all you need to do is implement a system and create a package for your digital product, and you can watch the money, come into your business without initially having to do a lot of work. Click here to download my free passive income planner to help you plan and create passive income products easily.

Benefits of having passive income

The benefits of having a passive income with digital products. The idea initially is you making money while you sleep, which means you don’t have to be visible/present in your business. You can run that business part-time, so you could be at home or you run your full-time business, you can have that money coming into without initially working, so that’s one benefit of having passive income. My all-time favorite way to make passive income is from digital products.

What is a digital product?

A digital product is any product (sometimes service) that you sell online and does not have any physical form. Since digital products are majorly online, they are very inexpensive. You do not have to worry about inventories or stores for your products.

Types of digital products

So what types of digital products can you create, Here are some ideas:

Ebooks
Courses
Videos
Audios
Graphics
Planners
Templates
Coaching service
Printables
Membership sites

Also, you want to learn how to plan your passive income concept get my passive income planner, click here.

So all you need to do is decide based on your business goals and what digital products work best for your business and your time.

Tools I use for creating digital products.

If you planning to turn this into a business then you need to invest in the right tool to do the job, here are a few tools I use when creating products for my business.

Siteground- For hosting my website and my Woocommerce store.
Canva – Fore creating branded graphics and wordbooks for my business.

How to make money with your digital products

Now let’s get to the actual plan when you’re trying to make passive income with your digital products.

So how do you set up the launch process for your digital products? How do you sell them? and How do you put it all together?

Here’s what you need:

Find a demand for your product

It all begins with a problem that you are willing to solve. Everyone has a problem and you need to figure out which you want to solve and help people solve it.

All right, so the first thing you need to do is find a problem to solve. You would need to analyze what you are target market is constantly having difficulties with and compile a solution for that issue.

Ensure the problem you trying to solve is something you are passionate about and have successfully done the market research to know whether or not the audience is profitable or else your not going to be equipt enough to convert those readers effectively.

For example, your niche could be stay-at-home moms.

and you help them in terms of breastfeeding.

You have to make sure that you understand that some stay home moms don’t necessarily work, so you wanna make sure that you are targeting stay-at-home moms in a specific category that could be stay-at-home moms who are laid off or own a business of some sort.

And don’t worry if you don’t have all of this handed now, as you go along you will learn about your audiences and create offers that suit them but you must have an idea of who you’re trying to call into your business, that will initially help you create content and have an initial plan to attract them.

Passive income, salary & profits concept, a man relaxes waiting for the money to enter his dollar bag.

Plan your digital product

Once you have your digital product idea of what your product will be above, you want to make sure you analyze these:

What format will it be?
What will it cost?
How many people do I need to purchase it?
What is the idea?
What systems will I use?

Don’t worry I have the perfect thing to help you with your planning, my trusty passive income planner.

Download a copy and get started creating your digital product, click here.

Choose a platform to sell your digital product

I love using Kajabi and WordPress when it comes to seamless marketing and sales with digital products.

Launching my digital products is super easy, and these platforms offer a way for people to purchase without initially having to go through a long list of knowing of clicking and searching.

Promote your digital products

You wanna make sure that you’re promoting your offer, talk about it. If you’re a blogger, share some pins, quick content on picture share, and talk about your offer.

If your coach talks about your offer in Facebook groups, Instagram, and Linked, show up to them, create content that makes gives value and converts your reader that way.

Prep your launch strategy

The thing that messes up a lot of business is not having an effective launch plan, a launch plan is important when it comes on to launching any digital product.

Ever notice when you just posted your first product and sell toom so long to come in, it’s because you lack a launch strategy for your products.

Its’ important to not skip this as you may lack buyers.

You want to create a launch strategy for your digital product, here’s a preview of your launch plan:

Prelaunch: Give them teasers, let them know what’s coming. You can do this through your free content as well.
Cart opens: Yu tell them the product is available for order.
Post-launch: You nurture and try to convert who didn’t buy.

It’s important to note your audience’s buyer journey it’s a bit similar to the launch strategy, it’s more narrowed down. It shows where your buyers are and what you need to do to convert them.

Awareness: This is where your audience becomes aware of your product, you can take about it in your content as a way to amp them up for when the product launches.
Consideration: This is where your audience knows about your offer but hasn’t quite decided to purchase. Remember there are a whole lot of bloggers and businesses doing the same thing as you so you have to stand out by sharing testimonials and showing ways your product has helped people before.
Decision: They have now found you have a trusted business and they want to buy you have earned a new customer, but thats not all. How are you going to keep that buyer? Maybe thats by giving them a free deal or testimonial whatever works for you.

Lastly, talk about your offer

Don’t forget that not everyone knows about your business, and it’s important to talk about your offer as sufficiently as possible.

There are enough customers and clients for all of us, you must share this blog post with any friends or family that may benefit.

I hope you enjoy it, and if you have any products ideas you want me to look at for you, leave your comments below.

Alright, I will see you next time.

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If you’re a coach or service-based business and you want to make passive income with your gifts. This blog post is for you, or if you’re a blogger this is for you as well.