This blog post has been authored by Scarlet Vincent, Zane Digital Marketing Pte Ltd
If you are not sure how to get followers on Instagram and build brand authority in your niche, I’m going to show you how to increase your Instagram followers organically so that you can have higher engagement, build trust with potential clients and get more sales.
By the end of this article, you will have the exact 5 steps I used to grow my account from 800 to 30000 followers in 10 months.
Step 1: Optimize Your Profile with Keywords
It is very important to ensure that your profile can be found when people are looking for specific search terms. You can do this by changing your Instagram name to your job title or what you would like to be known as, instead of your name. Users are more likely to search for keywords because realistically, no one will search for my name if they don’t know who I am.
For example, my Instagram name is “Instagram Growth Strategist” instead of “Scarlet Vincent”. That means if someone types in “Instagram growth” into Instagram’s search feature, my profile will appear in front of them because those keywords are in my Instagram name.
Step 2: Present Yourself as the Expert in Your Niche
If you want to grow your influence on Instagram, you will need to ask yourself what your purpose and goal is for growing your online influence.
If you are just starting out, you don’t want to choose a random niche because it will be better to choose something that you are already good at, so that you can present yourself as the expert in your niche.
You will realize that choosing a niche is important because this is something that you’re not doing for fun, but something you are investing your time and effort in building your following on Instagram, and you want to eventually be able to monetize and earn from your passion full-time.
Step 3: Provide Value in Your Content Strategy
I know a lot of us see influencers uploading pictures with random emojis, and they can get so many likes. The reason why they can do this is because they already have a large audience.
However, if you are trying to build a strong brand on social media, you need to give people a reason to decide that they want to follow you. If you are serious about building your online influence, you will need to create a content strategy and make sure that your content provides value.
Think about the value you can provide, and share your story or advice as your caption to supplement the image or video that you are uploading to your feed. You will realize that the foundation of your content strategy is the key factor in building your following in the long run.
Step 4: Research Your Competitors
To be wildly successful, you need to study and analyze the success of others. This does not mean you copy what your competitors are doing, but it means you try to identify what works and what does not.
Find content that is already performing well, create your own version of it, and use it as part of your content strategy. To do this effectively, you need to research your competition so that you know your target audience persona well enough to create content that would spark their interests while being really specific.
You can do the same analysis for the content that you are uploading, and when you notice certain posts that are performing better and receiving higher engagement than the rest, try to create more of those types of content.
Step 5: Use targeted Hashtags
Avoid using broad hashtags as they are too general, and you’re not really targeting the right people.
Broad hashtags are used widely by millions of users, and new posts are getting refreshed more often. This means your post will go down the “recent” feed quickly and gets buried under all the new posts that are being uploaded every second, so you don’t actually get seen by many people.
Using more targeted and lower volume hashtags will help you get a higher chance of being seen by more people, making it easier to rank under Instagram’s top posts for it.
Now that you know the 5 exacts steps you can use to grow your influence on Instagram, do check out my free guide: How to Profit from Instagram, which shows you how to build your following from scratch, and get paid for doing what you love.
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DOWNLOAD THE FREE GUIDE ON HOW TO PROFIT FROM INSTAGRAM
Click the link to claim it now: https://mailchi.mp/57f5143df054/how-to-profit-from-instagram-ebook
Hi, I am Scarlet Vincent! I help boss babes, aspiring entrepreneurs and influencers unlock a new stream of income from Instagram. 2 years ago, I quit my job as a music instructor to become a digital marketing strategist and full-time entrepreneur doing what I love. Since then, I’ve worked with huge brands such as Coca Cola, Rimmel London, Burger King, and many more. I have the privilege of not reporting to a boss (and being one!), flexibility to work whenever and wherever, plus I get to spend more time with my loved ones. Now, I help other boss babes like you create a life that you choose, and not one that you settle for!