This blog post has been authored by Stand Out Online Member Ruth Millar, Boulevard Marketing Ltd

People buy on emotion. It’s the most well-known secret in marketing. Knowing how to use this secret to craft your brand message is key to accelerating growth and we’re going to show you how to do exactly that. Your ICA or Ideal Client doesn’t want to be spoken to like another anonymous lead in your funnel. They will choose to spend their money at businesses who invest the time to connect with them as human beings. Many businesses fall by the wayside despite having brilliant products and services, simply because their messaging lacked emotional connection.

If you fear you’re not connecting with your audience on an emotional level, Boulevard is on hand to help. We have taken a well-known energetic secret and used it to create Boulevard’s signature ‘Monetise your messaging’ formula, a high level copy formula that enables you to play palm reader to your audience, tapping into their emotions and showing them you have something they didn’t even realise they wanted. We’ll show you how to read your audience’s mind so you can show them you align with their deeper ambitions and can help them succeed further than they expected.

Like with any formula, if you follow Boulevard’s three-step method, you’re guaranteed results. The end product is a brand message that reflects the language of your audience, almost as if you had a crystal ball that sees into their mind. The messaging you put out will captivate, compel, and most importantly convert your audience into sales, in the most organic of ways: by appealing to their emotions.

Our copywriting service has transformed the lives of our clients, and it’s all down to one secret: we show you how to ask the right emotional questions of your ICA, or Ideal Client. This may sound like it takes months of research, but our service is all about saving you time without compromising on results. With our help, you can get all the information you need in less than a week and start using it to grow sales and ensure a predictable revenue.

After rigorous testing, we have found our three step formula to be the most straightforward way for you to monetise your message by connecting with your audience. It’s part of a new wave of marketing that’s designed to accelerate your predictable monthly revenue by helping you tune in to the energy of your ideal client.

The process may seem daunting, but we are here to walk you through every step all the way to the profitable returns that are waiting on the other side. For now, we’ll give you a rundown of the three easy steps that make up our ‘monetise your message’ formula:

Step 1 ~ Understand your Audience
To play palm reader to your audience, you need to have an insight into the way they think. Our secret is to ask questions of your audience that go beyond ‘yes’ or ‘no’ answers. While these questions have their benefits, they don’t give you the window into your audience’s mind that you need to find out their limiting beliefs.

Limiting beliefs are the thoughts in our mind that prevent us from achieving our true potential. We’ve all experienced them at some point. We see the obstacles on the road ahead, and hesitate to go down that path despite the pot of gold that awaits at the end. It’s human nature to have limiting beliefs, and it takes human intuition to recognise them, which is where your business comes in.

Think about the times in your own life where you had limiting beliefs and how you overcame them. At Boulevard, we have shattered the limiting beliefs of our own clients by unlocking exponential business growth for them beyond what they thought possible. We’ll show you how to do the same for your clients.

The first step in our strategy is to ask emotionally driven questions that require your clients to provide answers that reveal their problems or struggles, goals and desires. When you have this information you know what your client’s limiting beliefs are and how to design a message that shows them you have the tools to help them overcome their challenges.

Step 2 ~ Analyse Your Results
Once you know WHAT to say, you need to figure out HOW to say it. Once your surveys are in, the answers are right in front of you. There will be AHA moments, lightbulb moments and sometimes full pivot moments where it is glaringly obvious you have been missing that key piece of info that is going to catapult your ideal clients to take the leap into your business.

Look at the language they use, the words, the phrasing. All important pieces of information that are floating around in your crystal ball, showing you how to structure your message to convert your audience.

Your clients will answer your emotionally driven questions with language that is unique to them, that speaks from their heart and makes them feel an array of emotions. When you sprinkle this language into your own copy, you are showing your customer that you understand them. They will feel confident investing in your business which will lead to an increase in conversions and sales, and we have the track record to prove it.

Now that you know what to do, we’ll show you the best way to do it. Download our client avatar workbook HERE to get organised and store your information in one place so that you have all you need when it’s time to write your message.

Step 3 ~ Structure your message
With knowledge comes power and the information you have gathered is gold. You know the content of your message, the language of your message, now all that’s left is to figure out the structure of your message. In our years of experience, we have developed some best practices when it comes to structuring a brand message.

The most important one is to lead with the vision rather than the problem. Time is the biggest scarcity of our age, especially when we’re online. For better or worse, we only give time to things that grab our attention. Your business’ mission needs to be about how it benefits the customer, and when this is at the top of the brand message they will be hooked.

Start by shattering their limiting beliefs by sharing the unique ways your life-changing product or service can help them soar past their challenges and they will read on. Start with the problems they’re facing which are likely already on their mind, and they may scroll past convinced you’re no different to every other business they’ve tried.

You’ve already begun monetising your message in the previous two steps, and with our help, you can structure the perfect brand message across all platforms to suit all forms of content including ad copy, web copy, sales pages, and video messaging.

This is the future of marketing and the QUICKEST path to generating GROWTH and CONSISTENT monthly REVENUE in your business. At #teamboulevard we help conscious digital entrepreneurs break free of the matrix and outmoded belief systems and scale their 6 and 7+ figure businesses. How do we do this?

Just like there are stages to a hero’s journey and a formula for an oscar worthy script, so there is with ad copy and brand messaging and we have it figured out. All that’s left is for you to head over to https://boulevardmarketing.co/explode-your-marketing/ where we’ll help you craft the perfect brand message.

Hey! I’m Ruth and I’m the Creative Director of Boulevard Marketing, a Digital Marketing and Ad Agency. I help conscious leaders translate what they do at a core level and magnetise perfect paying clients.

We do this by delivering cross-platform organic and paid marketing campaigns for our clients that consistently exceed industry standards, even in an economic downturn.

Using a combination of high-quality leads, low ad spend and a high touch sales strategy Boulevard are achieving an average of 2957% return on investment for our clients.

These figures have been achieved by our clients in the last six months.