This blog post has been authored by Stand Out Online Member Kristen Miller, Kristen Miller Marketing

Hi, I’m Kristen Miller, a Sales Funnel Strategist, Digital Product Creator, and Online Business Coach.

In 2016, I was a professional blogger making a whopping $100 a month. (Yes, you read that right. Just two zeros). That’s when I realized that even a great blog isn’t profitable without digital products.

Pretty soon, I was living the dream: selling my high ticket program to a hungry mob of followers – without spending a dime. 

Blogging was finally profitable because I figured out how to use it as the vehicle to drive my ideal clients to my high ticket programs! 

And you can too… 

How to get free leads for your high-ticket programs

You have to know where you want your leads to end up, so start by mapping out your high ticket program or done-for-you service. 
Could you offer a 1:1 8-week life coaching program? Do you have a 5 module course to teach bookkeeping-from-home? Could you build a fully-integrated website for a client in a week?

Think about how you can give your ideal client EVERYTHING they want. 

  1. Create a low-ticket digital product that leads to the high-ticket offer. 

When you create your low-ticket offer, consider what your ideal client wants to get, have, or be able to do. Your high-ticket offer will give them that. Your low-ticket offer will give them just a piece of what they want. 

Low ticket offer is to high ticket offer as free sample is to box of fancy chocolates.

For example, to lead to your life coaching 1:1 program, you could create something like my Get it Together Girl! System which provides a DIY roadmap for managing mom life at an affordable cost of $27, whereas the big-ticket coaching would offer more support, less DIY and ultimately bigger and better results. 

(As a guideline, the low ticket offer replaces a freebie and sets the scene for the upsell.)

  1. Create a funnel for your low-ticket digital product 

You need an Order Bump and a Upsell 

The order bump is something extra that you offer before the checkout that adds value to the original purchase.

For example, you could offer a bonus module as another piece to the client’s big picture.

And for the Upsell,  you could sell an additional course that is the next thing they need to know BEFORE they jump into your higher ticket program.

It’s about the client experience

If you want to generate leads for free, you have to have your client’s big picture in mind when you create ANYTHING on your website, whether that’s the free blog, the low-ticket offers or the high-ticket offers. 

In the long run, knowing your ideal clients’ pain points and providing real, valuable solutions is how you turn your side hustle into an empire. 

To get more information about how to create a low ticket digital product that will bring in leads on autopilot, join my facebook group—Six Figure Women: Success Through Digital Products. You’ll find a ton of free content and really helpful advice to add more zeros to your monthly profit. 

Kristen Miller is digital marketer, a business coach, a mom and a catalyst for change.

Kristen Miller is a Clickfunnels funnel designer/builder for 6 and 7 figure entrepreneurs who want to scale their digital course, product or membership sales. Her designs focus on conversion strategy, high-end design elements and that elusive #trustworthy feeling that turns visitors into lifelong customers.

Her vision is to help other women create wealth, happiness, and impact in their lives by scaling their digital courses and products by designing beautiful sales funnels focused on conversion marketing.

In 2014, she founded a popular parenting blog. Now she helps other female entrepreneurs expand their impact through sales funnels and digital products.

She believes that everyone has a story to tell and deserves to have a platform to spread their message.

When she’s not immersed in her client’s funnels, you can find her watching HGTV or touring a craft brewery with her family.