This article has been authored by Stand Out Online Member Taylor Logue, CoThought Social
Instagram Reels – the latest (well not really they’ve been around for a while now) craze in the social media world. an avenue where creativity meets engagement. You’ve probably found yourself mesmerized by the short, captivating videos flooding your feed.
But have you ever wondered who’s watching your reels? Unfortunately, Instagram keeps this information under wraps for a couple of reasons – managing hundreds of viewers would be a technical nightmare, and there’s the matter of privacy.
But fret not! While you may not know exactly who’s watching, there are alternative ways to gauge your reel’s performance. Let’s dive into the methods:
1. View Count Speaks Volumes
The number of views your reel receives is a key metric to track its success. Head to your profile, tap on Reels, select the reel you want to analyze, and voila! You’ll see the views, likes, and comments garnered, providing valuable insights for refining your content strategy.
2. Crafting Reels with Photos
Looking for an edge to captivate your audience? Incorporate photos into your reels! With Instagram’s tools, you can weave together up to 40 photos and video clips, adding text, stickers, and audio tracks for that extra flair. But if you find the in-app editing limiting, explore alternatives like InShot or CapCut. They are pretty easy to use and will give you more capabilities.
3. Schedule for Success
Consistency is key on social media. With Instagram’s scheduling tool, you can plan your reels up to 75 days in advance, ensuring a steady stream of content without the stress of daily uploads. You can always use a Google spreadsheet as well, because unfortunately sometimes Instagram’s scheduling tool does not work properly..
4. Embrace Inspiration from Saved Reels
Stuck in a creative rut? Browse through saved Instagram reels for inspiration (try not to stay on for hours). Simply head to your profile, tap on Menu, then Saved, and immerse yourself in a world of captivating content.
Bonus Tips for Reels Mastery
Content Creation: Grab attention early, keep it short and impactful, find your niche, ride the trend wave, tell a compelling story, and leverage live sessions for interactive engagement.
Technical Aspects: Opt for vertical videos, ensure good lighting and sound quality, and invest in basic equipment for professional-grade content.
Growth Strategies: Promote your reels across different platforms, collaborate with fellow creators, engage with your audience, analyze performance data, and maintain a consistent posting schedule.
Final Thoughts
Instagram reels aren’t just a passing trend – they’re here to stay. Whether you’re a brand seeking to boost engagement or an influencer striving for reach, mastering the art of reel creation is essential. And with tools like Lift: Reels & Story Maker, the journey to reel stardom becomes even more accessible. So, unleash your creativity, experiment with different formats, and above all, have fun expressing yourself on this dynamic platform!
In the long run, you also need a strategy to develop reels that will attract your ideal audience! Reels are only one piece of the puzzle. Get our strategy sheet today!
Taylor grew up in South Georgia during the spike in technology. She grew up with a passion for photography, beautiful aesthetics, and storytelling. This soon developed into a passion for social media, and eventually all aspects of digital marketing.
One day she was sitting on the couch with her older sister, Kayla, who told Taylor about something new all her cool friends were doing, Instagram. Of course, Taylor being the younger sibling had to hop on Instagram too, she downloaded the app and went outside to take and post photos of her new puppy. That first taste of creating the content from the ground up became a new sense of fulfillment every time she posted something.
Taylor completed her degree at Georgia College & State University and soon after started working for a technology company. Since then, she has done family therapy & therapy with children with autism, but desired for more creative purpose.
She began brewing the idea for CoThought Social, so she could use her passion to help others, her expertise in social media and marketing, love for beautiful aesthetics, and creative mind to spread messages for companies around the globe with NO LIMITS.
Her driver for all things in life is helping others and changing their lives.